Look before you name it.
Spend time with the real floor. Who is tired. What they already know. What the system must do on an ordinary Tuesday — not on the day it is presented.
Write the plain version.
Put the purpose in one or two sentences. If that version is embarrassing, the idea is not ready. If it is clear, keep going — and do not dress it up later.
Take things away.
Every extra step, word, and surface has to pay for itself. We stop when removing something would make the work worse — not when the page looks full.
